Turn Purchase Data into Smarter Recommendations

Market Basket Analysis Made Easy

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What is Market Basket analysis?
How does it work?

Market basket analysis is a data mining technique that identifies relationships between products based on past purchase behavior. It considers three key metrics...

Support

Support measures how frequently a product or product pair appears in transactions, expressed as a proportion of all transactions. It indicates the popularity of an item or combination.

Confidence

Confidence measures the likelihood that a product is purchased given another product is already in the cart. It reflects the strength of the association between two products.

Lift

Lift measures the strength of a product association compared to random chance. A lift value greater than 1 indicates a strong positive relationship between two products.

Unlock Insights Usually Reserved for Big Brands

The Market Basket Analysis Tool is built for small to medium-sized businesses. It delivers the same powerful product association insights that big corporations gain from costly, complex tools—but at a much lower price.

Identify Product Relationships for Smarter Product Placement and Bundling

Increase Sales and Revenue by Optimizing Cross-Selling and Upselling Opportunities

Enhance Customer Experience by Providing Personalized Product Recommendations

Simple, Affordable, and Built for Your Needs

To keep things simple and accessible, MarketBasket.io is optimized for datasets of up to 100,000 transactions and 1,000 unique products. This makes it the perfect choice for businesses looking for an affordable and effective solution without the unnecessary complexity or price tag of enterprise-level software.For most small and medium businesses, this capacity is more than enough to uncover actionable insights and elevate your customer engagement strategies.

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gaining valuable insights about your customers

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Export Your Data

At the click of a button, download your data in CSV so that it can be imported into other tools, databases or data warehouses for further analysis. Or download as pdf report to share with stakeholders. Add a new dimension to your existing reporting and gain a competitive edge.

Pricing

TRY BEFORE YOU BUY - test the tool free for 24 hours before you're billed.
Get 2 MONTHS FREE when you sign up to a yearly plan!

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Need Help?

We understand that not everyone is comfortable working with data.
If you need assistance preparing your data or would like us to handle the analysis for you, simply reach out using the form below.